Groundwork London

Name of Project: 
M.a.D. for London 2012
Amount awarded: 
£30,000
Duration of grant: 
Jul 2011 to Dec 2012

Inspire mothers & teenage daughters to engage in healthy activities together. We have previously run hugely successful pilot projects in Hackney & Barking and Dagenham & are now looking to expand the programme to the other host boroughs of the London 2012 Olympics, using the brand & appeal of the Olympics to encourage more women & daughters to be involved. Through the programme we will run a series of free group activities designed to first capture the interest & then sustain participation. Activities could include dance, badminton, table tennis, climbing, Soca, walking, ice-skating, Zumba etc. As part of the programme, participants will receive 1-2-1 sessions with our trainer to help them to design a healthy living plan & enable them to work towards a final group ‘Olympic’ challenge in the run up to London 2012.